Wednesday, November 28, 2012

Purpose Statement

The product I have created is intended to market heavy smokers of our generation who are willing to stop their deadly habit. The name of my product is “Reflections.” The outside of my cigarette box resembles a casket, and when you open up the box, there is a mirror inside. The mirror is placed there to show the consumers face in the casket every time they open the box to smoke a cigarette. Showing, if they smoke, death is in their near future. The consumer of the product will always have an understanding of what exactly that cigarette is doing to them and the people around them each time they inhale that cigarette, leading them to hopefully stop their catastrophic addiction.  

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