Most people believe the main purpose of a website is to show their visitors how creative they are. But one of the most significant reasons for having a website is to generate business. Although creativity is important. Simple, easily navigated sites are shown to have the most success in turning visitors into prospects. An overly creative site can lead to confusion of the visitor, causing them to leave the site. While a creative but simple site that is easy to navigate makes the visitor want to stay on the site and learn more information about whatever is being advertised. The writer of The Purpose of a Website article states, “The site is the vehicle that attracts the right prospects to your company.” This is basically saying your site defines your company and matches it to the perfect prospects, which will lead to a successful business in the end. Your site should guide and engage visitors. It is also important to target new visitors to your site to expand your company’s business. Some key information is to not only make sure your company’s site comes up when its name, domain name, or key personnel is typed into google. But also keywords that relate to your company. This is a great opportunity for business because the site is exposed to new people that can consider your company. Imagery, text and videos are all essential materials to have on a website. Visitors can have a more in depth understanding about you and your company. This can lead your website to stand out and be distinct from all the others. And having a distinct website can lead past visitors to remember your site and use your company in the future. All of these tips can lead to a successful site that can expand your business. Which is the primary purpose of a website.
Throughout my high schools years I have taken studio art, computer graphics and advanced computer graphics. I have always enjoyed the computer graphics field of art. Making logos and ads is one of my favorite things to do because I love the competition of it all. Which also relates to web sites, being one of the reasons I am looking forward to this web design class. I’m hoping to get more skillful with computers in this class. And I am hoping this class will help me learn new skills because I am looking to do something amongst this field in college, and it’s always better to start early.
